United Regional Health Care System
When our principals first started working with United Regional Health Care System back in 2006, it was competing not only with new area hospitals; it was losing elective procedures to the Dallas Fort Worth market. Fresh branding, a new website and a series of targeted, integrated campaigns have helped United Regional maintain its leadership position in the North Texas market and transform both internal culture and external perceptions.
Fresh Branding
United Regional's identity had been confused and scattered due to the merging of several hospitals into one. The first step was to give it a unified identity including an eye-catching new logo and graphic standards that would give consistency to signage, website and all subsequent advertising.
This was a huge step forward for United Regional. The new logo was teased internally via email and ultimately revealed to an enthusiastic staff at an organization-wide presentation. Creative efforts were led by our agency principals in collaboration with a lot of talented folks.
“Partners in Your Good health” Campaign
Winner of the American Business Awards 2015 Gold Stevie Award
Part of an overall initiative that helped United Regional win the prestigious Gold Stevie Award for effective marketing, this series of 12 TV spots reinforced United Regional's brand position as a regional leader.
The campaign featured a different TV spot for each month of the year, each covering a different health condition from stroke prevention to breast health to the importance of having a primary care physician.
Each of the 12 spots featured a different United Regional physician who delivered the information concerning their respective specialties. Eye-catching graphics underscored the messaging and made it memorable.
“High Tech High Touch” Campaign
Created to help United Regional compete with elective surgery options in larger markets as well as the area’s burgeoning elective surgery facilities, this TV and print campaign embraced the brand's hometown image while touting its technical superiority in everything from open-heart surgery to total joint replacement. Technical graphics reinforced messaging throughout.
The spots featured a strong call to action which then drove viewers to the website to see behind-the-scenes interviews of the featured patients. This provided an opportunity to give our audience detailed information about procedures, physicians and services. Creative efforts were led by our agency principals in collaboration with a lot of talented folks.
“I Chose United Regional” Campaign
In this campaign, real-life patient stories helped raise awareness and preference for United Regional in the sports injury arena, all while giving insider perspective on what United Regional means to the community it has served for over 100 years.
The campaign included three spots featuring patients ranging in age from 17 to 93.