Print & Cross Media
Even in our digital age, print remains one of the cornerstones of marketing and one of the purest forms of true brand advertising. When used with social and web, its effectiveness is multiplied. QR codes and personalized URLs build bridges between printed and online marketing and create synergy and momentum for the brand. Today, print pieces can even be be personalized cost-effectively through variable printing.
Cooper Aerobics Collateral and Web
Comprised of eight health and wellness entities, Cooper Aerobics is the brainchild of the renowned Dr. Kenneth Cooper (father of aerobics) and is home to the world's largest repository of fitness research and data. We had the privilege of working with its in-house team to create a unified “voice” and consistent messaging across the various Cooper Aerobics entities. To the left is an example of one of the brochures we collaborated on. It serves as both a high-end physical piece and as a feature on their website.
Health Mart Business to Business
Why be alone when you can have the backing and strength of a supportive team? That was the concept behind this series of eye-catching ads that rallied independent pharmacists to join Health Mart – one of the nation’s largest networks of independent pharmacies.
IV Partners Consumer & Trade
Oftentimes patients have complex needs that require the medical services of IV Partners. Our advertising communication to our audience was simple: It’s easier if you have a partner. This message translated well to both direct consumers and home infusion franchises that required help with training and support.
Baylor Health Care System
Baylor wanted to recruit the best of the best – physicians, nurses, technicians and pharmacists who are dedicated to excellence. We came up with a concept that appealed to the higher calling of our target audience. We did this by helping them remember why they got into the medical profession in the first place. To express this message, we showed childhood photos of Baylor staff members with succinct, personal stories of how Baylor was able to help them fulfill their dreams.