Cook Children's Health Care System
A not-for-profit, nationally recognized pediatric healthcare organization, Cook Children’s Health Care System is based in Fort Worth, Texas and has rich history of nearly a century of caring for children. It includes more than 60 pediatric medical offices and speciality clinics throughout Texas.
Cook Childrens Radio Campaign
Our mission was to breathe new life into their radio campaign based on the concept “Kids are different – so are we." So we hired kids to do the talking! Each of the four radio spots features a different scenario that demonstrates in clear and oftentimes comical terms, how kids think differently than grownups do.